James Benson is a 50-year-old Biomedical Engineer from Denver, Colorado, and an outdoor enthusiast who’s always felt most alive hiking the trails and exploring the mountains. But after more than 25 years of hard work at Meditech International—and a life-changing accident while trekking—James had to face the harsh reality of knee disc replacement and a grueling recovery.

Motivated by his own experience with pain and the challenges of regaining mobility, James decided to turn his story into something powerful. That’s when Hiffy was born. Driven by a mission to help people move freely and live pain-free lives, James created Hiffy to deliver advanced, effective, and user-friendly knee support devices. His vision? To ensure no one has to put their love for movement and adventure on hold.